Oh, the story of LICKS®. Where to begin…
LICKS® was created in 2009 by, Amy Paris, LICKS® founder and CEO.
As a health aficionado with an active lifestyle, she holds the same high standards for wellness for her beloved dog, Dora. After some major pet food recalls for brands using Chinese facilities and Amy’s desire for only quality, natural ingredients, she was limited to few options for dog food. But even with her search for carefully produced fare, she couldn’t assume that what she was buying was fully nourishing Dora. Because… like many pets… Dora is a particular pooch. She rarely drinks her water or eats her food without coaxing. Providing Dora with a traditional vitamin in pill-form was not even close to a dietary supplement [or an option with Dora’s aversion to the hide-the-pill-in-bacon game].
Combined with Amy’s requirements and Dora’s finicky tastes, Amy was faced with another hurdle. She is a busy professional who travels several weeks each month. And Dora travels with her. She needed a solution to keep her Dora happy and healthy, but one that could easily be transported without causing her to smell like a moveable [canine] feast, especially when refrigeration wasn’t always an option.
Through an intensive process working with a team of respected veterinarians, the concentrated formula was hand crafted in Amy’s kitchen. The potent liquid vitamins® in LICKS® contains only human grade, American sourced, 100% All Natural ingredients. The ingenious portable packaging evolved from months of home and field trials at dog friendly locations and events. Amy and The Pet Hydration People didn’t have to search far for discerning taste testers. Dora represented the hardest to please customer percentile—little spoiled nuggets. The nutritious, highly flavored formula was consumed directly, added to food and dissolved into water at home or in LICKS® patented travel bowl. The result of months of research and development is LICKS Liquid Vitamins®.
This revolutionary crossbreed of treat and vitamin ensures that [with the addition of a single LICKS® packet] food is eaten, hydration needs are met, and daily doses of vitamins and minerals are delivered at home or on-the-go.